5926 Premier Way #112, Naples, FL 34109
Pure Fitness Naples
What we Offer

We offer small group classes led by a certified trainer who will motivate you to perform at your best, regardless of your current fitness level. We offer Crossfit WODs and one on one personal training sessions to provide a personalized fitness program for you and your fitness goals. Other class offerings include Yoga and HIIT (high intensity interval training) utilizing lighter weights and body weight movements.

It’s for EveryBODY
What We don’t

There are no ellipticals,
no smoothie bar,
no mirrors,
………and no excuses!!!
But we DO have results!

So what are you waiting for?
It’s time to expect more from your workout!
CrossFit is constantly varied functional movements performed at high intensity. All CrossFit workouts are based on functional movements, and these movements reflect the best aspects of gymnastics, weightlifting, running, rowing and more. These are the core movements of life.
Pure Fitness Naples offers the best in personal training. We take you through customized workouts based on your unique fitness and health goals. Weight loss, building muscle, muscle tone, athletic enhancement, whatever you are wanting, we will help you get there.
Increased range of motion can generate power and promote efficiency of functional movements through improved position and posture. Range of Motion is optimized through the strengthening of ligaments and tendons while simultaneously removing excess fascia through specific stretching routines.
How We

CrossFit is constantly varied functional movements performed at high intensity. All CrossFit workouts are based on functional movements, and these movements reflect the best aspects of gymnastics, weightlifting, running, rowing and more. These are the core movements of life. They move the largest loads the longest distances, so they are ideal for maximizing the amount of work done in the shortest time. Intensity is essential for results and is measurable as work divided by time—or power. The more work you do in less time, or the higher the power output, the more intense the effort. By employing a constantly varied approach to training, functional movements and intensity lead to dramatic gains in fitness.

Driven by Data
Using whiteboards as scoreboards, keeping accurate scores and records, running a clock, and precisely defining the rules and standards for performance, we not only motivate unprecedented output but derive both relative and absolute metrics at every workout. This data has important value well beyond motivation.
Community Based
The community that spontaneously arises when people do these workouts together is a key component of why CrossFit is so effective, and it gave birth to a global network of CrossFit affiliates that number over 11,000. Harnessing the natural camaraderie, competition and fun of sport or game yields an intensity that cannot be matched by other means.
Broad Based
Overall, the aim of CrossFit is to forge a broad, general and inclusive fitness supported by measurable, observable and repeatable results. The program prepares trainees for any physical contingency—not only for the unknown but for the unknowable, too. Our specialty is not specializing.


meet our
Joey Sandoval
Head Coach

Joey Sandoval was born in Raton, NM. He played basketball in high school and was a McDonald All American nominee, making it down to the final cut. He understands hard work pays off and has learned how to help other people work hard to reach their fitness goals. Joey has worked in the fitness industry for over 16 years. With 16 years of experience, he has seen all types of fitness fads come and go, but it all comes back to hard work. Joey will motivate you to do things you did not think you could do.  He will change your life!
When Joey is not in the gym changing lives, you can find him with his family or on the golf course.

our clients
Parker Hansen

I can’t say enough good things about Pure Fitness…just go in, do the workouts, and in time you will get into great shape.

Jessica Judd

Super clean Facility! Joey is great, I had back surgery last year and with every work out he either modifies or watches my form to make sure I’m being careful. You’ll definitely get a great work out in!

Nicole Marie

I am thankful Joey started Pure Fitness. Perfect size with the right touch of personalization. Clean. Fun classes and great members. Thanks Joey!

latest news
from blog
26 Oct20:13
26 Oct20:13
Oct 2021
Oct 2021

Wednesday’s WOD

Warm-Up 2 rounds for quality of: Run, 200 m 8 L/8 R Single Leg Romanian Deadlifts 6x [ 1 Inchworm Push-up + 1 Squat ]…

25 Oct20:02
25 Oct20:02

Tuesday’s WOD

Warm-Up Go every 2 mins: Run: 6x 200m Conditioning Team of Two Complete as many rounds as possible in 25 mins of: 15/12 Row Calories…

24 Oct19:57
24 Oct19:57

Monday’s WOD

Warm-Up 5 Rounds Run 100m 8 Front Squats Bar 8 Push-Ups Conditioning 6 rounds for time of: 12 Box Jump, 24/20 in 8 Front Squats,…

22 Oct19:41
22 Oct19:41

Saturday’s WOD

Warm-Up Row 1000m 30 Burpees Conditioning 20 min AMRAP 12 Wall Ball 30 Double Unders Run 200m

21 Oct18:54
21 Oct18:54

Friday’s WOD

Warm-Up 3 rounds for quality of (10 min cap): Row, 1 min 6 L/6 R Single Arm Dumbbell Front Rack Squats 6 L/6 R Single…

20 Oct19:23
20 Oct19:23

Thursday’s WOD

Conditioning 5 Rounds Row For 1:30 Rest For 1:30 5 Rounds Ski For 1:30 Rest For 1:30 5 Rounds BikeErg For 1:30 Rest For 1:30

refocus on fitness and gym
5926 Premier Way, Suite #112
Naples, FL 34109
M-F: 5:00 – 10:00 4:00 – 6:30
Saturday: 07:00 – 10:00
Sunday: Closed

Phone: 239-849-1902